A video on YouTube was released on September 22, 2006, and by October 31, 2006, had gained 4,731,838 views. According to the video summary, it was recorded in Sydney. In the video, the main character who is giving out hugs, (identified as "Juan Mann", a pseudonym), walks through the Pitt Street Mall holding up a sign with the words FREE HUGS written on it. Music for the video is provided by Sick Puppies, an Australian band that "Mann" met a year earlier. Shimon Moore, the lead singer of the Sick Puppies who worked at the mall, shot the footage which he later compiled into a video for the song.
Initial distrust of Juan's motivations gives way to a gradual accretion of people willing to be hugged, with other huggers (male and female) helping distribute them. After some time, security guards, then police tell them they must stop, as Mann has not obtained public liability insurance for his actions Mann and his companions then began a petition which reached 10,000 signatures. At that point, the authorities walk away, but not before being hugged by some of the participants.
